How Organic improves SEO for publishers
by Caitlin Castelaz on Aug 24, 2023 5:18:39 PM
Drive incremental traffic by positioning your site optimally for users from search and other referring networks.
In short: With its headless React frontend, which immediately boosts site health indicators like page load time and Google Lighthouse scores, Organic is proven to improve search engine authority and organic traffic. Features like content blocks with structured data optimize content for search engines, while templates build necessary trust with both readers and search engines.
Improve SEO with faster site speeds
Google has made its position on site speed clear: overall reader experience is an impactful variable, and faster sites (particularly on mobile) are likely to perform better in search results. According to Google, 53% of users will leave a site if it takes longer than 3 seconds to load. Moreover, speed—particularly Largest Contentful Paint (LCP)—is an important component of Google’s Core Web Vitals measurements, which Google uses to assess overall site health.
Brands that move to Organic see page load times improve by more than 50% compared to the previous year, and Core Web Vitals Scores for some clients improve more than 100%.
Organic’s secret for fast-loading sites comes via the platform’s headless architecture. By separating the creator backend from the presentation layer, Organic can optimize each piece individually. As a result, publishers see faster site speeds, more consistent performance, and improved user experience. In fact, Amazon Web Services media and entertainment division, responsible for hosting data for billions of monthly publisher pageviews, recommends headless architecture as the preferred technology platform for media and creators.
Read more about Organic’s headless architecture in our resources library. →
Improve SEO with web schema and structured data
Web schema and structured data are vital for any well-ranked site, yet technical hurdles prevent many publishers from enjoying the benefits. Schema markup is a form of structured data that indicates to search engines a page’s purpose, its elements, and any special components that the search engine can use for display in rich results, those prominent, interactive elements on search results pages.
Consider Organic’s Recipe block enabled with schema, for instance. This custom Gutenberg block contains many fields that not only inform the presentation of the reader-facing frontend but also display in schema markup format in the page source read by search crawlers.
For recipes, which include fields like cook time, prep time, yield, nutrition information, ingredients, instructions, dietary restrictions, and more, publishers can reveal as much vital information to Google as they want, in a crawl-friendly language that makes content more discoverable. All writers and editors need to do is type their content as usual, plus there’s no extra work for developers.
Improve SEO by showcasing authority
Publishers that prove their E-E-A-T (Google’s initialism for Experience, Expertise, Authority, and Trust) can reap big rewards in the form of higher Google rankings. Organic’s templates and blocks can underscore with Google each creator’s authority as well as a website’s impact on, and commitment to, truth. Google considers the expertise and authority of sites and authors, and Organic’s custom templates help publishers solve for both.
For example, Organic encourages the use of a robust Author Page template with fields for experience, education, and notable work published elsewhere. In addition, Organic makes use of on-article author bios, custom bylines (such as editor and fact checker), and Trust Badge blocks, that tell readers about research methodology.
- Organic’s Author Page template allows publishers to add sections for an author’s social media profiles, experience, education, and notable work both onsite and offsite to showcase expertise, as well as custom dimensions—all without additional coding.
- The on-article author bio draws key components from the author taxonomy to display highlights for readers—and crawlers—without ever leaving the post. Custom byline support allows brands to easily add roles to bylines where contributors have particular expertise, such as medical reviewer, recipe tester, fact checker, or researcher.
- Publishers can leverage the Trust Badge block on any post to explain their expertise on a particular topic. For instance, some brands find success by adding a Trust Badge to affiliate content in order to explain their review process for readers and Google's human quality raters looking to ensure a site provides specialized guidance.
Why publishers choose Organic
Organic helps publishers let their content truly shine by leveraging templates, blocks, and schema to showcase their best assets to Google in a digestible way. Fast site speed is a given due to Organic’s headless architecture and image optimization and pays dividends in the form of improved Core Web Vital metrics. No fancy footwork, no extra editorial lift, just a supercharged site that helps brands prove to Google that their content is as good as they know it is.
Interested in hearing more about how Organic can improve your organic search traffic? Send us an email.