Organic's content management offering is a modular system that allows writers, editors, and business leaders to create content; display it optimally and beautifully to readers and search engines; comply with consumer data laws; and monetize effectively.
The content management and monetization of capabilities of Organic's SaaS suite draws on several components, including Organic WordPress backend, Organic Web headless frontend and API, and Organic Elements frontend component library.
This component library, when taken together, delivers four core advantages:
Since migrating from a competitor to Organic in 2021, on-site affiliate revenue for one publishing group grew by more than 1,500% two years later. Organic Content provides a core feature set that is designed to help grow traffic, ad, and affiliate revenue with improved offer displays and improved SEO.
Blocks that boost organic traffic
The Organic Web headless frontend uses React and a GraphQL API to improve page load time and Core Web Vital scores. Beyond the audience boon that comes with improved site performance, Organic offers several features to bring in new audiences.
Please also feel free to reach out Organic Support via email (support@organic.ly) or the Help Desk to learn more.
Schema-enabled pages and blocks
Search engines like Google rely on schema markup (sometimes called "structured data") to figure out what’s on a page and bring users to the most helpful content. Schema is essentially labels in the code that crawlers read to assess a page.
Schema can label post types (i.e., News Article, Tech Article, Advisor Content, Report) as well as blocks (i.e, Recipe, FAQ, How To, Tools & Materials).
Organic comes with a library of schema-enabled blocks and pages, as well as a commitment to adding further to ensure publishers keep up. In establishing the richest assemblage of schema-enabled blocks, Organic makes it easy to improve Google’s understanding of existing and future content, thereby lifting brand authority, making content eligible to appear in prominent modules on search engine results pages, and bringing more search engine users to Organic-powered content sites.
Blocks that improve E-E-A-T
Google and other search engines care not only about the content within a particular article, but also the credibility of the entire domain. Authoritative, established sites receive much more favor in Google’s algorithm than domains that are new or suspect.
To determine whether a site is credible, Google looks for indicators of so-called E-E-A-T: Experience, Expertise, and Authoritativeness, which lead to Trust.
Organic Content offers several blocks that improve E-E-A-T, including:
Enablement to improve crawl depth and crawl budget
There are two other important metrics to consider for SEO: crawl depth and crawl budget.
Crawl depth refers to how many pages a “crawler” (a cute word for a program that scans websites; “spider” is a less-cute word that means the same thing) needs to browse in order to get from one piece of content to another. The more pages a crawler needs to scan in order to reach most of the pages on a site, the harsher Google grades a domain.
One of the most effective ways to improve crawl depth is to have a very organized site taxonomy (categories, subcategories, sub-subcategories, etc.) and to have much of that site taxonomy referenced across all pages.
Organic Content can help improve crawl depth in a few ways:
Crawl budget refers to how many pages a crawler will scan on a given day. A domain wants to make sure its “budget” is being “spent” on the most high-value articles, so Google has a more favorable impression of the website.
Oftentimes improving crawl budget means strategically removing outdated or lackluster content, in order to give your highest quality pieces room to be noticed.
Organic Content can help sites better leverage crawl budget in several ways:
Another boon to crawl budget is increased site speed. One of the factors that crawlers are limited by is time, which means they can crawl more pages on a faster loading site. When publishers move to Organic’s headless React frontend, they can see major improvements in site speed allowing for an increased crawl rate.
Syndication Features
Organic publishers enjoy audience expansions through syndication partners like Apple News, Flipboard, SmartNews, NewsBreak, MSN, and Yahoo.
Organic's syndication controls enable users to quickly push content to off-site partners and easily configure which articles go to which partners. Organic can also assist in creating new feeds for client-specific partnerships.
Audience Recirculation Features
Organic also has a few features to improve site recirculation and engagement metrics like pages per session. Organic enables clients to use the following:
By improving audience metrics using the tools above, sites are improving the efficacy of all onsite revenue levers, including programmatic and direct advertising impressions, affiliate marketing conversions, and direct-to-consumer sales.
In addition to the audience-expanding blocks, however, Organic Content offers blocks that drive revenue initiatives such as affiliate marketing, commerce, and lead gen.
Special Blocks for Commerce Articles
Special Page Types and Content Blocks for Sponsored Content